Napoleon Perdis goes global with US boutique

Source: DailyTelegraph

Napoleon Perdis

Napoleon Perdis launches at Neiman Marcus and Bergdorf Goodman for FashCon. Source: The Daily Telegraph

NAPOLEON Perdis has gone from owning a small make-up boutique in Leichhardt to conquering the US market.

The cosmetics guru now has his products available in select Neiman Marcus stores and is the first Australian beauty brand to be carried by the department store since Helena Rubinstein.

“I’ve long admired Neiman Marcus as one of the most luxurious retailers in the world. I believe my brand belongs in that classic department store setting and Neiman’s is the perfect home,” Perdis said.

He started out in Leichhardt in the early `90s before working in Drummoyne, which he describes as an amazing experience.

“I love the people and the cosmopolitan feeling of it, and how my clients were of all different ethnicities. I had a very large, loyal customer base in the inner west of Sydney.”

He said his biggest challenge has been staying consistent and true to his ambition. He sees his company evolving to everything from bath and body to skincare, make-up and nails.


* 1 Creating any makeup look is all about priming – not to prime is a crime! That prepares the skin and allows for a great reactivation of the foundation
* 2 I then always do mascara first, because you may not need much more beyond that
* 3 At the moment, I love the pretty preppy make-up look – that classic Ivy League look. It’s all about natural skin, a hint of blush, a subtle mascara application and pretty pink lip

* Opening up my flagship Makeup Academy and Concept Store on Hollywood Boulevard in the US


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