Chobani appoints five new employees to sales and marketing

Source: foodmag

Greek yoghurt maker, Chobani Australia has appointed five new employees to its commercial team as the company continues to grow from strength to strength.

The new sales team appointments include Joesph DePetro as National Account Manager – Woolworths, Ivan Cook as National Account Manager Foodservice & independents, George Gabriel as National Account Manager (Coles).

Lyn Radford, general manager of sales and category management for Chobani Australia said that she was thrilled to provide customers with an increased sales presence.

“We’re thrilled with the positive response from our customers, who continue to support us with increased ranging, and in turn we are supporting them with an increased team and dedicated resources across our key channels,” said Radford. “Our movement into the foodservice channel in 2014 is also another exciting development that we are looking forward to.”

Within the marketing department, the two new appointments include Mark Malak who will assume the position of Group Brand Manager and Ann Strode as Field Marketing Manager.

Damian Young, general manager of marketing said that the newly expanded marketing team will have a strong focus on developing below the line campaigns for next year.

“Chobani is going from strength-to-strength, with total brand awareness now over 25 percent nationally, which we’re extremely pleased with considering the short time we have been in the market,” said Young. “Together with our Gippsland range we are now number two yogurt manufacturer in Australia and we’re delighted to be expanding our team to support this growth, with a strong focus next year on broadening our experiential efforts across Australia.”